This morning, Raphaël Masbou, co-founder of Lokki, was guest on RMC's "À votre service" to present the figures from our Observatoire des loisirs outdoor. Here's what the data reveals about the French's new relationship with their leisure activities.
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A time for sharing
61% of outdoor activities are enjoyed by several people: couples, friends, family. Outdoor leisure activities remain above all a social ritual.
One discipline pulls this score upwards: cycling, with 72% of group rentals. This is by far the most family-oriented sport. Surfing and kayaking, on the other hand, are more often enjoyed solo or as a duo - a time for individual progress.
The weather, the real orchestra conductor
The impact is massive: a week of rain can cause rentals to fall by up to 66%, and when the skies are uncertain, baskets drop by 20 to 30%.
What's even more striking is that this decline is not passed on to other activities. When it rains, the French simply give up. A sign of a quest for quality of experience: people no longer want to endure their outing, they want it to be beautiful.
A highly concentrated geography
Six regions account for 83% of national outdoor activity. New Aquitaine leads the way, followed by Provence-Alpes-Côte d'Azur.
The map of leisure activities follows that of the region: boating and surfing on the coast, cycling and mountain biking, kayaking on the rivers of the South-West.
A more flexible relationship with leisure time
Between rising fuel costs, budgetary pressures and capricious weather, the French are looking for flexibility. 18% still anticipate more than a week in advance for large-scale activities (surfing courses, itinerant holidays), but the majority now adjust as closely as possible to the moment: 63% of activities are booked in the 24 to 48 hours preceding the outing.
Methodology: the data presented are from the Lokki Outdoor Leisure Observatory, based on the analysis of several tens of thousands of rentals registered via the Lokki platform between April and October 2025, throughout France.
