The economy of use: what are we really talking about?
The essence of the economy of use
The economy of use is simply the idea of privileging use over possession. Instead of buying a drill for a hole in the wall, we rent it. Instead of keeping a car in the garage for use twice a month, we use a car-sharing service. This concept is also known as the "economy of functionality". In France, several laws have been passed to encourage this model, such as the AGEC law (Anti-Gaspillage pour une Économie Circulaire), which promotes the rental and sharing of goods.
Why is it so revolutionary? Because by favoring use over ownership, we reduce waste and optimize natural resources. A product, instead of being thrown away after a single user, is used by several, thus extending its life cycle and reducing its environmental impact. 🌍
The crucial role of companies in this transition
Companies have a pioneering role to play in this paradigm shift. By adopting circular economy practices and promoting the rental or leasing of their products, they can not only reduce their carbon footprint but also meet new consumer expectations. Today's customers, especially the younger generations, are focusing on sustainability and environmental responsibility. They want access to quality goods without hoarding them. 📊
Some concrete examples:
Decathlon and Ikea have launched sports equipment and furniture rental programs to meet this growing demand. This initiative is not only green, it's also strategic: by offering products for rent, these companies create new sources of revenue and build loyalty among customers who appreciate flexibility.
Against food waste: the economy of use as a miracle solution?
Figures that challenge: millions of tons of waste
Every year, in France, around 10 million tons of food are wasted, equivalent to 150 kg per capita. A staggering figure that shows just how flawed our consumption model is. Could the transition to an economy of use reduce this alarming figure? Some experts think so.
Initiatives that show the way
Take the example of anti-waste food platforms such as Too Good To Go or Phenix, which enable consumers to recover unsold food at low cost. These platforms are part of a circular consumption approach, giving a second chance to food products that would otherwise have ended up in the garbage can. A circular economy against food waste which, in addition to being eco-responsible, is also economically viable for retailers.
A law to reinforce the fight against waste: the EGalim law
France has also introduced regulations to reduce food waste. The EGalim law requires supermarkets to donate their unsold edibles to associations, rather than throwing them away. This measure has saved millions of meals every year, and raised public awareness of the importance of consuming more responsibly. 🍽️
Let's recap...
The economy of use and the circular economy are concepts that complement each other in reducing food waste. By consuming differently, by giving products a second life, we limit waste and do good for the planet!
The economy of use: an underlying trend for businesses
The benefits for businesses: growth and sustainable development
For businesses, adopting the economy of use can be a major growth lever. It enables them to meet consumer expectations, reduce production costs and position themselves as responsible leaders. Companies that choose to lease their equipment instead of selling it increase their recurring revenues and win the loyalty of customers looking for flexibility.
A concrete example:
Michelin now offers rental contracts based on vehicle mileage. In this way, customers only pay for what they use, and Michelin ensures optimum maintenance to maximize tire life.
Practical implementation: how to make the transition to the use economy?
For companies keen to adopt this model, a few steps are essential:
✅ Analysis of products and services: Identify which products can be adapted to a rental or leasing model.
✅ Setting up a suitable infrastructure: This can include digital platforms to facilitate the rental, return and maintenance of products.
✅ Staff training and stakeholder engagement: Ensure that the entire team understands the value of this model and is trained to offer it effectively.
A concrete example: By adopting a circular economy strategy, the Veolia company managed to reduce its waste by 30% and increase its profits by 15% thanks to the rental and recycling of its equipment.
The use economy, a new lease of life for sustainable development
The use economy is not just a passing trend, it represents a concrete response to today's environmental and economic challenges. Whether it's combating food waste or optimizing the use of material resources, this model is emerging as a solution for the future. 🌱
By adopting this model, businesses and consumers alike can participate in a more sustainable and responsible economy, where use takes precedence over possession, and every resource is valued in its own right. Onwards to a future where "less is more"! ✨
Sources:
Le Monde - Loi EGalim et lutte contre le gaspillage alimentaire
Ministère de la Transition Écologique- Loi AGEC
